

Welcome to my portfolio
Marcus Hamrin
Product Leader & Team Builder
T-shaped product person with 15 years of helping teams sustainably deliver more value together. Passionate about Product Strategy, Psychological Safety, Value Delivery, and Teaming.
Skills & Expertise
15 years of helping teams sustainably deliver more value together
I've grown up with the modern IT industry. Starting with my own small consulting business, I learned the "entrepreneurial mindset" without even knowing such a term existed. From there I've gone through teaching at college, on to roles at startups and scaleups, into the corporate adulthood of modern day Spotify & Electrolux.
After almost 20 years of exploration, I consider myself a T-shaped generalist, with depth in iterative delivery practices, product strategy, and metrics.
Product Strategy
- • Product Development Strategy
- • Strategic Planning
- • Impact Mapping
- • Product Discovery
- • Stakeholder Management
- • Business Alignment
Operations & Delivery
- • Product Operations
- • Agile & Lean Methodologies
- • Product Development Flow
- • Process Optimization
- • Experimentation
- • Forecasting using Data
Leadership & Coaching
- • Team Leadership
- • Coaching & Mentoring
- • Facilitation
- • Psychological Safety
- • Cross-functional Collaboration
- • Change Management
Technical & Creative
- • Software Development
- • AI Prototyping & Vibe Coding
- • Video Technology
- • Illustration & Visualization
- • Interactive Design
- • Motion Graphics
How I Can Help
Areas where I frequently get the most positive feedback
Product Development & Strategy
As a senior individual contributor or formal leader, I help organisations with sensemaking, product and delivery strategy, facilitation, mentoring and building alignment. Effectively synthesising signals across ambiguous spaces to identify opportunities and paths forward.
Product & Strategy Operations
Identifying and addressing systemic improvements to product delivery flow. I can offer significant contribution when there is sufficient mandate and accountability. My focus is on optimising delivery processes and ways of working for effective value delivery.
Coaching & Facilitation
Helping teams and individuals find opportunities for change and improvement. I support effective collaboration through facilitation, visualization techniques, and coaching. Creating psychologically safe spaces where teams can perform at their best.
Metrics & Measurement
Identifying useful signals to support decision making and experimentation. I help organisations establish effective measurement practices and use data for forecasting and continuous improvement.
Visualization
Using visual thinking and illustration to help teams think, reason and align. From strategy mapping to process visualization, I make complex concepts tangible and actionable.
My Approach to Product Leadership
The principles and practices that guide my work
What I Value
Psychological Safety
Creating spaces where teams can take risks and be vulnerable
Autonomy with Accountability
Freedom to explore balanced with ownership of outcomes
Continuous Feedback
Regular signals that help us navigate and improve
Data-Driven Decisions
Using metrics and evidence to guide our choices
How I Work
Systems Thinking
Understanding how parts connect to form the whole
Iterative Delivery
Small, frequent releases with continuous learning
Visual Facilitation
Making complex concepts tangible and aligned
Cross-Functional Collaboration
Bringing diverse perspectives together
Environments Where I Thrive
I perform at my best in environments that share these traits
Psychological Safety
I strive to create safe and inclusive spaces, and perform best where this is highly valued.
Autonomy
I perform best with room to creatively explore how to solve problems and deliver results.
Accountability
I need to know my work matters. When others depend on my results, I'm inspired to excel.
Feedback
I depend on signals from others to navigate. Continuous feedback is critical for me.
Experience Timeline
My Career Journey - From Flash Developer to Product Leader
Group / Lead Product Manager
Electrolux
Stockholm, Sweden • Dec 2024 - Present
Leading the Wellbeing Product Area with design and engineering partners. Strategy, employee growth, management and product leadership.
Senior Product Manager
Electrolux
Stockholm, Sweden • Mar 2024 - Dec 2024
Digital strategy for the Care domain, coaching & mentoring PMs, establishing experimentation and product discovery. Stakeholder management across marketing, product line, R&D and digital.
Senior Product Manager
Spotify
Stockholm, Sweden • Feb 2023 - Jan 2024
Video Strategy Product Lead, making sure our video capabilities serve the many needs of our business verticals now and in the future.
Technology Operations Manager
Spotify
Stockholm, Sweden • Aug 2021 - Feb 2023
Identifying & addressing systemic improvements to product delivery flow across the Experience Mission (500+ people).
Product Manager
Spotify
Stockholm, Sweden • Nov 2018 - Aug 2021
Expanding the Video playback SDKs for the Canvas and Video Podcast products.
Agile Coach
Spotify
Stockholm, Sweden • May 2017 - Nov 2018
Supporting platform teams for faster & sustainable product delivery flow.
Manager of Agile Program Management
Dalet Flex (Ooyala)
EMEA Region • Oct 2016 - May 2017
PgM Lead, large programs/portfolios, process improvements EMEA region. Agile Evangelist.
Senior Agile Project Manager
Dalet Flex (Ooyala)
EMEA Region • Jan 2016 - Oct 2016
Managing and coordinating delivery of several multi-team projects.
Team Manager
Videoplaza
Stockholm, Sweden • Apr 2015 - Jan 2016
Managing the Client Applications team, building client side ad serving SDKs for video tech providers.
Scrum Master & Software Engineer
Videoplaza
Stockholm, Sweden • Nov 2009 - Apr 2015
Building client side ad serving SDKs for video tech providers, primarily in JavaScript & ActionScript.
Software Engineer & Graphic Designer
This Zentury
Stockholm, Sweden • Feb 2007 - Nov 2009
Client-side development of TZ's VMS (JS/AS/HTML) + design, video editing/post-production/VFX.
Teacher
Södertörn University
Stockholm, Sweden • 2006 - 2008
Interactive Video & Multimedia, Game Design for the Web courses (Flash).
Owner & Consultant
Bilder & Brus
Stockholm, Sweden • 2005 - 2009
Consultant for flash development, motion, web, music. Education and production.
Masters of Media
Education
2001 - 2003
Cross Media Production, Flash, Web design, Motion, Print design.
Certifications & Courses
- •Certified Scrum Master - Scrum Alliance (2010)
- •Impact Mapping - Gojko Adzic, Crisp (2015)
- •Forecasting and Coaching using Data - Troy Magennis, Crisp (2019)
Key Projects & Contributions
Highlights from my product leadership journey
Autodidact - AI Supported Learning
Side Hustle
App to help parents, children and teachers with homework using AI
Click for details →
Spotify Video Strategy
Spotify
Led video strategy as Product Lead, ensuring video capabilities serve business verticals. Developed and expanded Video playback SDKs beyond Canvas and Video Podcast products.
Click for details →
Priority Analysis
Spotify
Studying how priority mechanisms impact actual completion.
Click for details →
Programme Forecasting
Spotify
Studying how to forecast programme completion.
Click for details →
Wellbeing Product Area
Electrolux
Leading the Wellbeing Product Area with design and engineering partners. Strategy, employee growth, management and product leadership.
Click for details →
Care Domain Digital Strategy
Electrolux
Driving Digital strategy for the Care domain, coaching & mentoring PMs
Click for details →
Video Ad Tech Platform
Videoplaza
Built client-side ad serving SDKs for video tech providers as Scrum Master & Software Engineer. Later managed the Client Applications team.
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Interactive Media Education
Södertörn University
Taught Interactive Video & Multimedia and Game Design courses. Recruited to teach after completing the course as a student.
Click for details →
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LinkedIn Recommendations
What colleagues and team members say about working with me
View all recommendations on LinkedIn"I have worked with Marcus in the past ~5 years. He is always one of the most thought through persons I know with the best insights on human and organisational behaviours. I love his approach to data driven delivery predictability and all his insights about flow and how to organise depending on what you want to optimise for, calendar time, engineering time or something else. All in all Marcus is a star."
Samuel Erdtman
Senior Product Manager at Spotify
Worked together on the same team
"I've enjoyed working with Marcus! He is an exceptional Product Manager with a strategic focus, deep subject matter expertise, and a keen prioritization focus. His ability to align product development with overarching business goals showcases a strong strategic vision that drives long-term success. Above all, Marcus has always worked with an admirable degree of grace and empathy. I would definitely recommend him for a Product Leadership role."
Anand Sankar
Product Marketing @ Mollie, Ex Product @ Spotify
Worked together on the same team
"During my four-plus years collaborating with Marcus at Spotify, I've been consistently impressed by his exceptional leadership skills, which span multiple disciplines. His expertise in product management, coupled with his proficiency in agile coaching and organizational change management, is truly remarkable. Working alongside Marcus has been an enriching experience and I wholeheartedly endorse him to any organization seeking a top-notch professional."
Lucas Malta
Product Manager at Google
Worked together at Spotify
"I learned a lot from Marcus during the time we were leading a team of mobile developers responsible for video playback. Marcus' insights in modern software development cycle, and his razor sharp product delivery focus is something that I will carry with me for the rest of my working career. I feel very privileged to have been working together with Marcus."
Kristian Karl
Test and Dev Manager at Spotify
Worked together on the same team
"When my team was looking for a new PM and had Marcus join we couldn't have been luckier. With his background in agile practises and passion in numbers and figures he managed to take our team to the next level. He taught me the value of doing forecasting over estimation and to turn planning into a question of "How likely is it that we will be complete" rather than answering "When will we be complete". I truly enjoyed working with Marcus. He's humble and an excellent listener while still doing a remarkable job at conveying his ideas and thoughts. If you ever get the chance to work with Marcus, take it!"
Patrik Åkerfeldt
CTO at Znipe Esports
Worked together at Spotify
"Working with Marcus was a pure pleasure; Of all the unique and superb Agile coaches I had worked with during my near decade at Spotify, Marcus shines like a beacon when it comes to his ability to combine his inclusive and prestigeless "let's figure this out together" attitude with his deep knowledge of Lean/Agile software development. I saw first-hand how his role-modeling of the joy of shared learning leveled his surroundings up to higher levels of business impact. I enjoyed working with him immensely, and recommend him heartily."
Mattias Jansson
Senior Engineering Manager
Worked together at Spotify
"I was lucky to have Marcus as my manager when joining Ooyala. Returning to Sweden from London it was refreshing to have the first person I worked with be someone who strives to continuously improve and challenge themselves. He has the ability to always put the teams he works with first and knows what questions to ask to help them solve problems and drive forward. As a manager he is very supportive and having him as a coach helped me immensely in transitioning into the Agile mindset at Ooyala."
Tove Weir
Senior Product Manager @ EA
Reported directly to Marcus
"When it comes to agile coaching and servant leadership, Marcus is a true rock-star. Marcus has deep knowledge of agile theory & thinking (just go read his blog at agileordie.com). But above all, he has that rare skill of engaging with teams in a way that helps them discover and make use of his knowledge in their own context, rather than providing top-down direction. The combination of being humble yet very knowledgeable is a hallmark of a great servant leader. Marcus would be a true asset for any organization looking to improve their agile practices."
Joakim Sarnelid
Director of AI Enablement at Epidemic Sound
Colleague and manager at Videoplaza
Get In Touch
Have a question or want to work together?

Let's Connect
I'm always open to discussing new projects, creative ideas, or opportunities. Feel free to reach out!
Location
Stockholm, Sweden
© 2025 Marcus Hamrin. All rights reserved.