Background
Marcus Hamrin

Welcome to my portfolio

Marcus Hamrin

Product Leader & Team Builder

T-shaped product person with 15 years of helping teams sustainably deliver more value together. Passionate about Product Strategy, Psychological Safety, Value Delivery, and Teaming.

Skills & Expertise

15 years of helping teams sustainably deliver more value together

I've grown up with the modern IT industry. Starting with my own small consulting business, I learned the "entrepreneurial mindset" without even knowing such a term existed. From there I've gone through teaching at college, on to roles at startups and scaleups, into the corporate adulthood of modern day Spotify & Electrolux.

After almost 20 years of exploration, I consider myself a T-shaped generalist, with depth in iterative delivery practices, product strategy, and metrics.

Product Strategy

  • Product Development Strategy
  • Strategic Planning
  • Impact Mapping
  • Product Discovery
  • Stakeholder Management
  • Business Alignment

Operations & Delivery

  • Product Operations
  • Agile & Lean Methodologies
  • Product Development Flow
  • Process Optimization
  • Experimentation
  • Forecasting using Data

Leadership & Coaching

  • Team Leadership
  • Coaching & Mentoring
  • Facilitation
  • Psychological Safety
  • Cross-functional Collaboration
  • Change Management

Technical & Creative

  • Software Development
  • AI Prototyping & Vibe Coding
  • Video Technology
  • Illustration & Visualization
  • Interactive Design
  • Motion Graphics

How I Can Help

Areas where I frequently get the most positive feedback

Product Development & Strategy

As a senior individual contributor or formal leader, I help organisations with sensemaking, product and delivery strategy, facilitation, mentoring and building alignment. Effectively synthesising signals across ambiguous spaces to identify opportunities and paths forward.

Product & Strategy Operations

Identifying and addressing systemic improvements to product delivery flow. I can offer significant contribution when there is sufficient mandate and accountability. My focus is on optimising delivery processes and ways of working for effective value delivery.

Coaching & Facilitation

Helping teams and individuals find opportunities for change and improvement. I support effective collaboration through facilitation, visualization techniques, and coaching. Creating psychologically safe spaces where teams can perform at their best.

Metrics & Measurement

Identifying useful signals to support decision making and experimentation. I help organisations establish effective measurement practices and use data for forecasting and continuous improvement.

Visualization

Using visual thinking and illustration to help teams think, reason and align. From strategy mapping to process visualization, I make complex concepts tangible and actionable.

My Approach to Product Leadership

The principles and practices that guide my work

What I Value

Psychological Safety

Creating spaces where teams can take risks and be vulnerable

Autonomy with Accountability

Freedom to explore balanced with ownership of outcomes

Continuous Feedback

Regular signals that help us navigate and improve

Data-Driven Decisions

Using metrics and evidence to guide our choices

How I Work

Systems Thinking

Understanding how parts connect to form the whole

Iterative Delivery

Small, frequent releases with continuous learning

Visual Facilitation

Making complex concepts tangible and aligned

Cross-Functional Collaboration

Bringing diverse perspectives together

Environments Where I Thrive

I perform at my best in environments that share these traits

1

Psychological Safety

I strive to create safe and inclusive spaces, and perform best where this is highly valued.

2

Autonomy

I perform best with room to creatively explore how to solve problems and deliver results.

3

Accountability

I need to know my work matters. When others depend on my results, I'm inspired to excel.

4

Feedback

I depend on signals from others to navigate. Continuous feedback is critical for me.

Experience Timeline

My Career Journey - From Flash Developer to Product Leader

Group / Lead Product Manager

Electrolux

Stockholm, Sweden • Dec 2024 - Present

Leading the Wellbeing Product Area with design and engineering partners. Strategy, employee growth, management and product leadership.

Senior Product Manager

Electrolux

Stockholm, Sweden • Mar 2024 - Dec 2024

Digital strategy for the Care domain, coaching & mentoring PMs, establishing experimentation and product discovery. Stakeholder management across marketing, product line, R&D and digital.

Senior Product Manager

Spotify

Stockholm, Sweden • Feb 2023 - Jan 2024

Video Strategy Product Lead, making sure our video capabilities serve the many needs of our business verticals now and in the future.

Technology Operations Manager

Spotify

Stockholm, Sweden • Aug 2021 - Feb 2023

Identifying & addressing systemic improvements to product delivery flow across the Experience Mission (500+ people).

Product Manager

Spotify

Stockholm, Sweden • Nov 2018 - Aug 2021

Expanding the Video playback SDKs for the Canvas and Video Podcast products.

Agile Coach

Spotify

Stockholm, Sweden • May 2017 - Nov 2018

Supporting platform teams for faster & sustainable product delivery flow.

Manager of Agile Program Management

Dalet Flex (Ooyala)

EMEA Region • Oct 2016 - May 2017

PgM Lead, large programs/portfolios, process improvements EMEA region. Agile Evangelist.

Senior Agile Project Manager

Dalet Flex (Ooyala)

EMEA Region • Jan 2016 - Oct 2016

Managing and coordinating delivery of several multi-team projects.

Team Manager

Videoplaza

Stockholm, Sweden • Apr 2015 - Jan 2016

Managing the Client Applications team, building client side ad serving SDKs for video tech providers.

Scrum Master & Software Engineer

Videoplaza

Stockholm, Sweden • Nov 2009 - Apr 2015

Building client side ad serving SDKs for video tech providers, primarily in JavaScript & ActionScript.

Software Engineer & Graphic Designer

This Zentury

Stockholm, Sweden • Feb 2007 - Nov 2009

Client-side development of TZ's VMS (JS/AS/HTML) + design, video editing/post-production/VFX.

Teacher

Södertörn University

Stockholm, Sweden • 2006 - 2008

Interactive Video & Multimedia, Game Design for the Web courses (Flash).

Owner & Consultant

Bilder & Brus

Stockholm, Sweden • 2005 - 2009

Consultant for flash development, motion, web, music. Education and production.

Masters of Media

Education

2001 - 2003

Cross Media Production, Flash, Web design, Motion, Print design.

Certifications & Courses

  • Certified Scrum Master - Scrum Alliance (2010)
  • Impact Mapping - Gojko Adzic, Crisp (2015)
  • Forecasting and Coaching using Data - Troy Magennis, Crisp (2019)

Key Projects & Contributions

Highlights from my product leadership journey

2024 - 2025

Autodidact - AI Supported Learning

Side Hustle

App to help parents, children and teachers with homework using AI

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Side HustleAIVibe CodingStartup
2022 - 2023

Spotify Video Strategy

Spotify

Led video strategy as Product Lead, ensuring video capabilities serve business verticals. Developed and expanded Video playback SDKs beyond Canvas and Video Podcast products.

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Product StrategyVideo TechnologySDK Development
2020 - 2022

Priority Analysis

Spotify

Studying how priority mechanisms impact actual completion.

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OperationsProcess ImprovementPriority
2020 - 2022

Programme Forecasting

Spotify

Studying how to forecast programme completion.

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OperationsProcess ImprovementForecastingDelivery Flow Analytics
2024 - Present

Wellbeing Product Area

Electrolux

Leading the Wellbeing Product Area with design and engineering partners. Strategy, employee growth, management and product leadership.

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Product LeadershipStrategyTeam Management
2024

Care Domain Digital Strategy

Electrolux

Driving Digital strategy for the Care domain, coaching & mentoring PMs

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Digital StrategyCoachingExperimentation
2009 - 2016

Video Ad Tech Platform

Videoplaza

Built client-side ad serving SDKs for video tech providers as Scrum Master & Software Engineer. Later managed the Client Applications team.

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Software EngineeringJavaScriptTeam Management
2006 - 2008

Interactive Media Education

Södertörn University

Taught Interactive Video & Multimedia and Game Design courses. Recruited to teach after completing the course as a student.

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TeachingInteractive DesignFlash Development

Articles & Writing

Thoughts on product management, team dynamics, and delivery

View all on Medium

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LinkedIn Recommendations

What colleagues and team members say about working with me

View all recommendations on LinkedIn

"I have worked with Marcus in the past ~5 years. He is always one of the most thought through persons I know with the best insights on human and organisational behaviours. I love his approach to data driven delivery predictability and all his insights about flow and how to organise depending on what you want to optimise for, calendar time, engineering time or something else. All in all Marcus is a star."

Samuel Erdtman

Senior Product Manager at Spotify

Worked together on the same team

"I've enjoyed working with Marcus! He is an exceptional Product Manager with a strategic focus, deep subject matter expertise, and a keen prioritization focus. His ability to align product development with overarching business goals showcases a strong strategic vision that drives long-term success. Above all, Marcus has always worked with an admirable degree of grace and empathy. I would definitely recommend him for a Product Leadership role."

Anand Sankar

Product Marketing @ Mollie, Ex Product @ Spotify

Worked together on the same team

"During my four-plus years collaborating with Marcus at Spotify, I've been consistently impressed by his exceptional leadership skills, which span multiple disciplines. His expertise in product management, coupled with his proficiency in agile coaching and organizational change management, is truly remarkable. Working alongside Marcus has been an enriching experience and I wholeheartedly endorse him to any organization seeking a top-notch professional."

Lucas Malta

Product Manager at Google

Worked together at Spotify

"I learned a lot from Marcus during the time we were leading a team of mobile developers responsible for video playback. Marcus' insights in modern software development cycle, and his razor sharp product delivery focus is something that I will carry with me for the rest of my working career. I feel very privileged to have been working together with Marcus."

Kristian Karl

Test and Dev Manager at Spotify

Worked together on the same team

"When my team was looking for a new PM and had Marcus join we couldn't have been luckier. With his background in agile practises and passion in numbers and figures he managed to take our team to the next level. He taught me the value of doing forecasting over estimation and to turn planning into a question of "How likely is it that we will be complete" rather than answering "When will we be complete". I truly enjoyed working with Marcus. He's humble and an excellent listener while still doing a remarkable job at conveying his ideas and thoughts. If you ever get the chance to work with Marcus, take it!"

Patrik Åkerfeldt

CTO at Znipe Esports

Worked together at Spotify

"Working with Marcus was a pure pleasure; Of all the unique and superb Agile coaches I had worked with during my near decade at Spotify, Marcus shines like a beacon when it comes to his ability to combine his inclusive and prestigeless "let's figure this out together" attitude with his deep knowledge of Lean/Agile software development. I saw first-hand how his role-modeling of the joy of shared learning leveled his surroundings up to higher levels of business impact. I enjoyed working with him immensely, and recommend him heartily."

Mattias Jansson

Senior Engineering Manager

Worked together at Spotify

"I was lucky to have Marcus as my manager when joining Ooyala. Returning to Sweden from London it was refreshing to have the first person I worked with be someone who strives to continuously improve and challenge themselves. He has the ability to always put the teams he works with first and knows what questions to ask to help them solve problems and drive forward. As a manager he is very supportive and having him as a coach helped me immensely in transitioning into the Agile mindset at Ooyala."

Tove Weir

Senior Product Manager @ EA

Reported directly to Marcus

"When it comes to agile coaching and servant leadership, Marcus is a true rock-star. Marcus has deep knowledge of agile theory & thinking (just go read his blog at agileordie.com). But above all, he has that rare skill of engaging with teams in a way that helps them discover and make use of his knowledge in their own context, rather than providing top-down direction. The combination of being humble yet very knowledgeable is a hallmark of a great servant leader. Marcus would be a true asset for any organization looking to improve their agile practices."

Joakim Sarnelid

Director of AI Enablement at Epidemic Sound

Colleague and manager at Videoplaza

Get In Touch

Have a question or want to work together?

Marcus Hamrin

Let's Connect

I'm always open to discussing new projects, creative ideas, or opportunities. Feel free to reach out!

Location

Stockholm, Sweden

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